What is Mooreeffoc?
¥ÒAnd there is (especially for the humble) Mooreeffoc, or Chestertonian Fantasy.  Mooreeffoc is a fantastic word, but it could be seen written up in every town in this land [England].  It is ÔCoffee-room,Õ viewed from the inside through a glass door, as it was seen by Dickens on a dark London day; and it was used by Chesterton to denote the queerness of things that have become trite, when they are seen suddenly from a new angle.Ó  The Tolkien Reader, p 58